Who We Work With
Powering Diverse Ambitions
Our expertise transcends industries. We thrive on unique challenges and tailor our innovative approach to each partner's distinct goals.
We work with dynamic sports brands to develop products with global reach. Institutions with content archives and non-profit organizations focused on community impact, we are equipped to define and execute your next steps.
shown at right - Merchandising/Licensing Montreaux Jazz Festival, Switzerland
CIZERON
Guillaume Cizeron, a Gold Medal Olympian, moves beyond the rink to the fashion runways.
He is partnering with Concrete to create, design, and develop a bespoke collection of menswear to launch Fall 2025.
TAEBO REBOOT
Conquering the Gaming and Wellness World: Celebrity-Powered Fitness Games.In a groundbreaking initiative to blend entertainment, fitness, and gaming,
Concrete is gearing up to co-create a series of training wellness games inspired by some of the most iconic celebrities in the world.
HACStm
HACSTM is an innovative heated garment technology designed to enhance training and performance for elite Olympic athletes.
The app activates heated garments during warm-ups and training to enhance an athlete’s physical and cognitive performance during cold weather.
Testing with the Canadian Olympic Ski Team is scheduled to be completed in Summer 2025 and will be market-ready by fall 2025, which is just in time for the Milan 2026 Olympic Games.
We are collaborating with our partners at the Canadian Sports Institute (Calgary) and XPR Labs (Montreal) on this project.
